Reasons Why Companies Must Focus on Using Mobile Websites for Their Business

There’s a reason why a lot of companies are testing the merits of mobile websites. According to an infographic by Kiss Metrics, mobile usage and web browsing are steadily on the rise: of all worldwide web browsing, 15 percent is done thru mobile according to Internet Trends 2013. Aside from the numbers, what other reasons are there to put a premium on mobile?

Reason 1: Mobile Users are Different

Unlike desktop users, mobile users want information in quick, easily digestible bits. These people are on the road often and would want speedy access to services and products when they don’t have the time, whereas desktop browsers typically have all the time in the world and would rather browse different websites trying to look for something interesting.

Reason 2: Mobile Gets Traffic

An estimated 1.2 billion people around the world access the web from their mobile devices, in all kinds of places and situations – waiting for a train in the subway, riding the bus, waiting in the doctor’s office, or even while they're using a desktop computer.

Reason 3: Better Brand Engagement

People like companies who’ve condensed their websites into easy-to-use mobile apps, and are bound to revisit the site on a desktop if they’re satisfied with the mobile browsing experience. Studies report that about 51 percent of consumers are more likely to do business with a retailer if it has a mobile-optimized site, resulting in an 85 percent increase in consumer engagement.

Reason 4: It Boosts Sales

This is basically a direct by-product of increased brand engagement. Studies conducted throughout the U.S. have identified the impact of mobile optimization on spending probability and categorized such by industry. Automobile dealers tallied the highest odds at 88 percent; followed by auto parts and stores (65%), furniture stores (62%), and florists (61%). We all know that with higher spending probability come increased sales. As the old adage goes, the numbers don’t lie. Don’t want to get left behind? Then by all means optimize your company’s site for mobile, and you’ll be surprised with how quickly the positive returns come to you.