Reasons Why Companies Must Focus on Using Mobile Websites for Their Business

There’s a reason why a lot of companies are testing the merits of mobile websites. According to an infographic by Kiss Metrics, mobile usage and web browsing are steadily on the rise: of all worldwide web browsing, 15 percent is done thru mobile according to Internet Trends 2013. Aside from the numbers, what other reasons are there to put a premium on mobile?

Reason 1: Mobile Users are Different

Unlike desktop users, mobile users want information in quick, easily digestible bits. These people are on the road often and would want speedy access to services and products when they don’t have the time, whereas desktop browsers typically have all the time in the world and would rather browse different websites trying to look for something interesting.

Reason 2: Mobile Gets Traffic

An estimated 1.2 billion people around the world access the web from their mobile devices, in all kinds of places and situations – waiting for a train in the subway, riding the bus, waiting in the doctor’s office, or even while they're using a desktop computer.

Reason 3: Better Brand Engagement

People like companies who’ve condensed their websites into easy-to-use mobile apps, and are bound to revisit the site on a desktop if they’re satisfied with the mobile browsing experience. Studies report that about 51 percent of consumers are more likely to do business with a retailer if it has a mobile-optimized site, resulting in an 85 percent increase in consumer engagement.

Reason 4: It Boosts Sales

This is basically a direct by-product of increased brand engagement. Studies conducted throughout the U.S. have identified the impact of mobile optimization on spending probability and categorized such by industry. Automobile dealers tallied the highest odds at 88 percent; followed by auto parts and stores (65%), furniture stores (62%), and florists (61%). We all know that with higher spending probability come increased sales. As the old adage goes, the numbers don’t lie. Don’t want to get left behind? Then by all means optimize your company’s site for mobile, and you’ll be surprised with how quickly the positive returns come to you.

The Advantages of Utilizing Fun and Useful Mobile Applications for Businesses

According to the International Telecommunication Union, an estimated five billion mobile subscribers (about 77 percent of the world’s population) are online – 41 percent of which purchase goods and services using their phones. That’s more than half of the world’s on-the-go web surfers, with the remaining 36 percent presenting a wide array of opportunities. Such a trend has now turned numerous companies on to mobile-friendly web browsing.

Why Businesses Should Use Mobile Applications More Often

One way to make websites mobile-friendly is using creatively designed mobile apps. Aiming to enhance a user’s on-the-go browsing experience, apps offer a win-win situation for both the consumer and the business. One advantage is the availability of targeted notifications. For example, bands passing through town to their concert venue could notify fans about remaining tickets thru a specially designed app. The ticket count can be monitored by fans looking to avail of last-minute purchases as the notifications are sent and received in real time.

Mobile apps bring additional business opportunities. It doesn’t really matter where people are – they could be in the subway or sitting in a doctor’s office – they can use their phones to avail services and products on the move. Also, because the apps are designed to contain most (if not all) information about the company, access to numerous services is faster. There’s no need to wait for screens to load over a slow 3G connection; people will get what they want, when they want it.

Apps also allow powerful targeted advertising. Using the latest technologies, apps can now pinpoint users by location, and display geographically optimized ads automatically. Combining this with real-time notifications paves the way for more dynamic business offers, wherein businesses can use data collected thru campaigns and deliver on-time service or product offers.

There’s still a world of wonders that mobile applications offer any business. In a digital world, companies need to think fast and act fast in order to not get left behind. If others are already taking the plunge into mobile marketing, then so must you.

Sacramento Mobile Websites for Easier Navigation

A website designed for mobile devices may be seen as a blessing for online businesses. However, going live with a virtual copycat of the main site is not often a sound decision when viewed through devices like a smartphone or phablet. In fact, a customer may even encourage you to see for yourself how hard it is to load it, let alone navigate with the endless taps and pinches on the screen. As such, you need to address such concerns with developers of functional Sacramento mobile websites.

Mini-Me

One of the most important elements in a mobile website is to shrink the layout so that the site can be viewed from the get-go in a single screen. Easier navigation links can be made by tweaking the CSS code to limit the items to no more than four, due to issues of user attention span. They may have a CSS dropdown or select drop-down menu programmed, showing more options at once.

Which Content?

In making your website more digestible to Sacramento mobile applications, consider placing only the most important items of the moment right at the top of the landing page. News websites are the leading examples of such content placement. How many times have you visited one popular news website only to see links to the breaking story and related stories staring at you? Organizing a simple but effective navigation template for your mobile website will ease the headaches on the users themselves. Populating the site with quality content makes the quick navigation worthwhile.